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Marty OgelvieTopps did a similar thing last year on the Jeter card. Pres. Bush was in the stands and Mantle was in the dug out. That card got some major hype (one of the New York Papers ran a story on it). After the story ran, this card was selling at some silly prices. I saw a bronze or gold parallel (can't remember which) sell for $10k. honest..
I can't imagine brand new cards selling at that price, but it did.. A fool and his money.. I guess.