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Fred CI thought the Cobb sold for the right amount because it looked like there were four holes in the card. Maybe I missed something.
The Ruth went fairly cheap. You have to figure that the seller is having fun and if that means losing money and not caring about it then that's the sellers "thing". I'm pretty sure he missed on a few INITIAL looks but I would also have to figure that someone would take a look at it the second time around (after seeing the price) if they passed on it the first time. It's those initial looks that probably kept the seller from realizing a better final hammer price.
It is "creative".