Posted By:
Brian Weisner
Hi Richard,
I'm pretty sure Coupon was under the ATC umbrella, as it went back to Ligget-Myers after the break up.
Liggett & Myers was given about 28 per cent of the cigarette market:
Piedmont
Fatima
American Beauty
Home Run
Imperiales
Coupon
King Bee
Fatima (the only 15 Turkish blend
and the cheap straight domestic brands.
It's interesting that the Home Run brand was the most popular brand in Louisiana, had a baseball theme, but never contained cards....
Be well Brian