Posted By:
Greg ThebergeThis would be my most exciting "discovery/research" for the year.
As some will recall, besides being a Red Sox collector, I'm also a heavy collector of Brewery advertising from Rhode Island (a hobby that I share with my dad), a large portion of which is pre-WWI. That being said, I've always been fascinated with seeing Brewery advertising at Ballparks, especially those in Boston.
While there are some great photos of the Huntington Avenue grounds showing advertisements for Red Fox Ale, Pfaff's Beer, Harvard Ale and Roessle Beer (most residing in the Boston Public Library), I've never seen a pre-WWI photo of Fenway Park advertising beer after many years of looking....until the recent Mastro auction.
They just sold a great panoramic view of Fenway Park during the 1918 World's Series (I wish I had an extra Ten grand hanging around to get it, but oh well... 
)
While this is an awesome photo in itself, one of it's highlights to me is the detail of the left field wall. There, clear as a bell, is an advertisement for Fenway Beer and Supreme Ale, both of which were brewed by the Fenway Breweries Co. (1915-1918). This brewery also had an ad in a 1915 World's Series Scorebook I own. The brewery, despite it's name, was not affiliated with the ballpark (Fenway is a section of Boston, it's not just a ballpark - some people pay a premium for Fenway candy bottles because of it's "association" with the Sox - it had nothing to do with it).
Finally, a Beer ad in Fenway!
My personal accomplishment this year, along the same line, was finally obtaining a photo of Nuf Ced McGreevy's 3rd Base tavern. While historically important to a Red Sox fan in itself, it also shows some great advertising from local Boston breweries (A great porcelain sign from the Reuter & Company brewery hanging to the right of the First World's Series poster, and advertsements for Sterling Ale and Old Vienna Beer under the bunting on top of the roof, from the A.J. Houghton and Co., Vienna Brewery in Boston (1870-1918).
Anyway, I'm probably the only one in here that would be fascinated by this stuff, or even notice it, but I guess it's a genetic flaw on my part. 
Great topic by the way!
Happy Holidays guys, and, as Curt Gowdy used to say, "Hi Neighbor, Have a 'Gansett"
Greg
Edited to include that this picture of Fenway wouldn't be considered "pre-WWI" after all. It would be considered "WWI", my bad.