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Posted By: Al C.risafulli

Jim:

One customer does not a company make, regardless of how large. The cost is likely to be in the five figures just to get all the equipment across the country, plus time, lodging, and meals. There's more than a dollar's worth of material in each slab. To grade 50,000 cards would probably have taken them weeks unless they brought a huge crew. Plus, at a buck a card they would have been setting an ugly precedent for every other large job that came their way.

I think it's safe to say that with the money that deal would have cost them, they could have afforded a few months' rent. Hell, they probably could have afforded six or nine months' marketing expenses.

Just my opinion, of course.

-Al