[Archive]

Posted By: Ted Zanidakis

Not really unusual that the original Bread cards are blank-backed. My theory on these is that Bond Bread in 1947
was on a advertising campaign to compete with the other Bread company's (Silvercup, Tip Top, Wonder, etc) as
I recall with large newspaper advs. And, the BB season ended in 1947 with one of the most exciting World Series
ever. So, Bond Bread latched onto this national wave of excitement by having BB card premiums to go with their
product.

Now, the Bond Bread Plant didn't produce these cards, they were contracted out to a printing firm, who provided
the cards to Bond Bread. This printing outfit (unknown) was in the business of producing many other picture cards
(Movie Stars, etc.) similar to this style of cards.

The front design of these BB cards are from the exact photos of the Stadium Photo Packs handed out at many of
the Major League parks in the 1940's thru the 1950's.

TED Z