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Kenneth A. CohenAlong with aesthetics, I enjoy the tie-in with the commercial culture of the country. Therefore my interest diminishes if no product or company figures on the card - so I would, for example, collect E97 over E98. In addition to tobaccos, caramels, gums, etc, I like many of the oddball 50's issues (albeit not prewar) for the variety of products (dog food, cookies, potato chips, hot dogs, bread) not commonly associated with baseball cards.