Posted By:
Jon CanfieldPeter - I may be wrong but I don't think the MLB had a say in the use of images/endorsement of cigarettes. Peronality rights really didn't come around until 1953 in the Haelan Laboratories, Inc. v. Topps Chewing Gum, Inc case.
Also, all of the 15 brands used in the T-206 set were all part of the American Tobacco Company - they were just different names/brands of cigarettes (sort of like Colgate selling Colgate, Colgate Bright Smile, Tom's, etc). There was no agreement between the brands.