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Posted By: Eric Brehm

Jeff, what you say is true, ratings are lower for the less popular teams. But what if the network promoted the lesser known teams more during the season, instead of constantly featuring the Yankees and Red Sox? Is it possible that those teams could develop more of a national fan base, and thus generate more interest when they do make it to the postseason? I don't know the answer to that question, but it is a good one. One of the problems with American business is that the emphasis always seems to be on making money today , or meeting this quarter's sales forecasts. Maybe if they took a longer term, more strategic view of what they are trying to accomplish, they would come out better in the long run. They have the power to shape the market, as well as react to it.