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Fred CThe last two large OJ finds seem to belong to Dave Levin. I think people find him via an internet search. You can create a web presence and then set up search engines to seek out your site. The internet is the greatest method of reaching more people than local news papers. I'm going to go out on a limb here and guess that most people would use the internet to research the value of "things". If the person doesn't have a clue about it then I'm sure they know someone that does and an internet search will probably be made on something that may "appear" to hold/have value.