Posted By:
Bob LemkeI've said it before, but in case you missed it . . . if SCD were to banish Coach's Corner from its ads pages, it could not survive as a print publication; I wouldn't give it six months.
I'm glad I don't have to make that decision.
Please don't blame Chris Nerat or T.S. O'Connell for CC's continued presence in the paper; as editorial personnel they have zero input into the business side. SCD's current ownership has no interest in the long-term welfare of the sports card/memorabilia hobby, nor the collectors involved therein. They were bamboozled by the previous ownership (Google "F+W Litigation" for particulars) and are only interested in putting lipstick on the pig to attract the next buyer. Everybody from the newest ad salesperson to ober-publisher Kevin Isaacson knows that if they rejected CC's ad dollars, they would be summarily fired.
In case you haven't been on the SCD website recently, you may not have noticed that the company is directing a great volume of resources to building an on-line editorial content. If I had to guess, I'd say the intent is to eventually eliminate the print version, with its attendant printing and mailing costs, and become strictly a cyber journal.