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Posted By: davidcycleback

Sotheby's uses the convaluded and rather bizarre technique of having make believe bidders because it does cause bidders to bid more and more often. If it didn't make Sotheby's and the consignors more money, they wouldn't use the technique.

If Sotheby's thought an auctioneer dressed up as Snoopy and yelling "Fore!" after every bid would raise bidding, the auctioneer would wearing a Snoopy suit.