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Posted By: Bill Todd

Peter C.:

You asked, "Why would somebody bother to give a discount to an individual." I work for a company that offers products to seniors. The folks in my department are mostly a bunch of over-educated word geeks. One of the hardest things for us to remember is that we're not the typical consumer. And we never assume anything about what people already know. (And not just because they're seniors, either.)

In a perfect world, yes, everyone would have perfect knowledge. But we're far from that state right now, and it doesn't look like we're getting any closer. Just because we on Net54 know about cards, or at least that there are plenty of valuable ones out there, doesn't mean that the world isn't filled with people who don't care about cards, and wouldn't begin to know where to get info about them. (Boy, that's a lot of negatives, but you know what I mean.)

Bill