Posted By:
Jason Lwithout first-hand knowledge of it, I would say this has been handled poorly.
I would imagine most everyone would agree.
A sustainable business, with a strong brand, and loyal customers, tends to treat the customers properly, and not try to hose them. Full disclosure, engender trust, reap the rewards, rinse, and repeat. simple.
If the small fry such as myself feel this way, I can only imagine how strongly this is echoed in the folks on this Board and elsewhere, who actually have the $ to go after these items...
...and business owners should not be so shortsighted - what if I win a big lottery some day -like one of those Power Ball jackpots? I become everyone's "Customer #1" within a single day, I assure you....I can whip up a multi-million dollar wantlist within 5 minutes, easy! It's called the SCD!-just start on page 1 and go from there... 
edited for spelling and additional levity