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davidcyclebackA standard recommendation for beginning collectors is to buy a Standard Catalog of Baseball Cards or Beckett Almanac and only buy cards listed in that. Obviously, cut out book pictures aren't listed in either publication.
The sellers of these worthless cutouts have been on eBay for years. eBay doesn't do anything about it, so it's up to collectors to educate themselves. Obviously the sellers are both unkind and deceptive through vagueness-- however, it's not against eBay rules to sell cut out pictures and book pages. If they were vaguely selling counterfeit Vuitton hand bags, you could have the sellers banned permanently.
My cardinal rule for collectors brand new to any area is to not spend much money on an item, for example $25 or under on a baseball card. That way, even if you make the most stupid, embarrassing to admit, obviously fake at 50 meters to a mole with shampoo in its eyes purchase, you're only out a few bucks.