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Posted By: Rob Dewolf

If I'm selling what I consider a "quality" item -- as opposed to dumping some stuff -- I use a 10-day auction and start it on a Thursday about 10 p.m. Eastern. That way it ends on a Sunday night at the same time. Not too late for East Coasters, 7 p.m. for the West Coast. I also try to avoid selling good stuff during the months of May, June, July and August. Maybe it's not as true today, but it used to be that summer months were killers for sellers.

Hope this helps.