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John SI understand that it is the sellers perogative to sell his/her item for whatever price they wish. I also understand that there is no set "book" for any collectible. I should have simplified my previous statement by saying that my bids were about twice as much as what these two cards have typically sold for in other auctions.
I do not believe however that a reserve price generates a final higher sale. Of course it will produce more bids. A fairly priced vintage card in today's market will sell.