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Posted By: T E

As Barry and others have indicated, keep the advert basic and fairly broad in scope. Better to get too many calls (which you will) than too few. I'd rather have someone with a stack of early World Series programs to look at my ad and say, "I don't get what this guy is looking for, but it says 'Baseball,' I'll give him a call," rather than, "I see this guy is looking for T206 Southern Leaguers, whatever that is, no point in my calling him, he wouldn't want these funny looking black and white photographs that say 'Old Judge' on them I found in Grand Pa's attic last week."