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dennisimo fading sales due to the depression hit goudey hard in 1934.the novelty of gum cards had worn off. the 2nd series is loaded with less than great names and printed in much lower quanities.we really don't know how many cards goudey planned in 1934. perhaps ruth was planned to spur sales in later series but the reality was sales were so low that goudey just gave up at 96 cards. just my thoughts. seems to me that the same thing occured at the nat. chicle gum comp. (diamond stars) were we do know 240 cards were planned and only 96 again were printed (not counting the 2nd prints #97-108) with no gehrig or ruth. i think by 1935 goudey was not inclined to pay gerhig as the 34 series had 2 and just maybe these 34's were still sitting on store shelfs.