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FYSI think the fact that Beckett has officially labeled the 33 Goudey as the Ruth Rookie Card answers your question. Never say never, but there is a lot of ground to make up. Also, card grading is not a very big market. It is probably around a $10M dollar industry per year (Card Grading Only!) and there are 4 main competitors (5 if you want to count raw collectors). There are several markets with capitilizations into the billions will less major competitors.