Posted By:
Jack FitzI'm all for monetizing the Forum.
But...animation should tell a story and/or give the visitor a reason to click. The animation in this ad just changes sponsors. Most visitors won't ever see anything but the first sponsor (Barry Sloate).
Instead of animation, you might want to consider (a) using a banner ad at the top of each thread as well as on the Index page, and (b) serving the ads in random rotation.
BTW, the individual ads are attractive and tasteful, IMHO.
What the eye admires, the heart desires.
Charles L. Jones, Whirlpool Product Design VP