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T EMy ebay name is hoofaway. How goofy is that? But I do very well, as long as I put in the work, and my customers don't seem to mind. I suppose if my name was Eastern Auctions or something fancy like that, I might do better, but I think ebay has a folksy feel, and I don't think anyone would mind buying or selling to asphaltman.
Your feedback is your feedback and stays with you if you change your name. If you open a NEW user name, then you start all over.