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Glen VMark told me his views on T4s a while back. Hopefully I don't mess up the facts too much...
The T4s were probably issued over multiple years. Mark mentioned seeing ads from a later time frame that required only 30(?), then 20(?) coupons to obtain a premium. Did they do this to get rid of left over premiums or because they weren't getting enough requests for premiums? Also, cards of the same player have picture cropping variations. This would lead one to believe that pictures were printed as requested.