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CraigT3 cabinets displaying the 'ad back' are only found on 2nd series cards (77-126). Many of the cards in the photo are 1st series cards (Wiltse, Krause, McGraw, etc, etc) amd therefor would not carry the 'ad-back'.
To be sure, it's a great photo and certainly very interesting. However, it adds nothing to the conversation regarding T3 back variations.
Through the years I have handled and owned over 1000 Turkey Reds. My own research indicates that the 'ad-backs' arrived at the end of the 2nd series. The lack of a checklist and redemption information slowed the requests for cards as the promotion ran it's course. Lastly, to address Tom's question about the 'no-ad' backs from the 1st series, this reasoning also holds true. The 'no-ad' backs were issued at the end of the 1st series and withheld the redemption information in an attempt to decrease the requests for the 1st series cabinets.
I hope that helps. I'm happy to go into more detail for anyone who may have an interest. Happy collecting!