Posted By:
Harry Wallace (HW)Bruce,
The auction house that I think that you are referring to is Goober's out of the San Francisco area. It was run by a gentleman named Steve Price.
Three other auction houses that I would add to your catalog list would be Superior Galleries (the one out of Beverly Hills, I assume you were referencing the Collector's Universe auction house); Ron Oser; and Guernsey's.
And since you are going all of the way back to 1975, most all of the early auctions were run out of the pages of The Trader Speaks are Sports Collectors Digest. Lots of rare stuff in the early The Trader Speaks Auctions by guys like Richard Egan, Bill Heitman, Bill Haber, George Lyons, etc.