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DJFrom SI.com:
The proceeds will be used to pay a list of creditors that includes dozens of current and former professional athletes. Utah Jazz forward Andrei Kirilenko, for example, is owed $5,000; Hall of Fame catcher Johnny Bench is expecting $14,350.
The company struggled so much that by late 2003, it was seeking bids from competitors.
The best one came from Upper Deck: $25 million. In a hearing in state court last week, a Fleer official said the company rejected that offer because business was starting to improve.
Upper Deck agreed to start the bidding in Thursday's auction. Its offer now is $2 million.
DJ