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Posted By: Greg Ecklund

People don't get emotionally attached to stocks? They certainly do if they follow the market day to day like people did in the bubble years. It took me six months (and the stock going from 80 to 60) to talk my brother into selling his Cisco...just the thought of selling it made his stomach hurt (just like your example of selling a card collection). At that point Cisco was the biggest company (by market cap) in the world and sported a 150 P/E. My brother had such an emotional attachment to the stock because he, like many others, was used to Cisco going up 100% a year and splitting.

People definitely have more of an emotional attachment to cards, but don't fool yourself...people get emotionally attached to stocks as well, especially ones that have performed well for them.