Posted By:
PaulI have a Joe Sewell with a blank back as well. It may just be a printing error. The manufacturer forgot to print the back. Also, these same cards were issued with backs for several different ice cream companies. It is possible that your card was intended to have an ice cream company back, but again the back wasn't printed. It's also possible that some of these cards were deliberately printed with blank backs by yet another distributor who inserted the cards in who knows what.