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Mark MacraeBill, E-90-3 cards were DEFINITELY marketed in Northern California, along with the other two types of E90's. I've been personally involved with several "Outside the hobby" finds in the last 30 plus years of digging in Northern Cal. One of the first questions I ask sellers is where the cards came from. If they are from the same family that originally collected the cards, I inquire further as to their family history. Several years ago, longtime Chicago based hobbyist Don Steinbach visited me & we discussed the E90-3 cards. Don recalled his largest find of those cards turned up in Northern California when he & Pat Quinn used to do buying trips in this region back in the late 70's. In addition several other major league sets were marketed in Northern California prior to the 30's, including Gypsy Queens, Kimballs, Colgans Chips, American Caramel- E-120, 121,125, Exhibits, Goudeys. Even local companies marketed major league sets including Cardinet Candy in Oakland (Texas Tommy), Henry Johnson in Alameda (E-121 style), and Collins McCarthy of San Francisco (E-135) The West Coast market was primarily interested in players that they could relate to on a daily basis (I.e. Pacific Coast League players) but the region was far from ignored as far as major league issues were concerned