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Nick M.As most of you know I write auction descriptions as my part time job.
I can tell you it is difficult to be descriptive and not boring at the same time. I have always enjoyed reading auction catalogs, so for me writing is fun. As Brian said, you have to cater to the audience that will be bidding on the item you are describing. Also, you have to pepper that with a few of the basics for those who may not know allot about the item but are interested in bidding.
Nick