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Posted By: J Levine

Well, I know bread end cards like the Bread for Energy Labels (anybody have any phillies for sale) were used for advertising. Bread was stacked in the market much like today and the end label was for advertising. Back then it was most likely cheaper to print a card than print on plastic (if you were able to at all in the 40s-50s).

Many years ago (mid 80s) I actually held in my hand a full package of bread with the card still inside. It was hard as a rock. I have no idea how they kept it from molding but it looked like the end had been melted somehow...very weird...I wonder what happened to that loaf.

Joshua