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Gary B.is that people buy this crap regularly thinking it's worth something. It also astounds me the prices he lists this stuff at, especially the buy it now prices. You really have to be phenomenonally ignorant to pay those prices for a piece of paper cut out of a magazine or newspaper. I don't think they're COMPLETELY worthless, in fact every once in a while I come across that looks so nice that I would actually consider spending up to $1.00 on it.
I don't think this new category will make one iota of difference. Roy depends on people looking for actual cards to see these and think they have anything to do with actual cards and buy them. He would lose a LOT of business if he depended on people to just look in a paper cutout section.
I saw someone at a mall recently with a stand selling some baseball cards (even some pre-war cards at absolutely ridiculous prices) and some of these AAA paper cutouts. He tried pitching them to me that they came from this guy in Hawaii, how rare they were, etc., etc. Once I told him that I knew who the person was, that he grades them himself, that they're essentially worthless and that this person is reviled among true collectors of actual baseball cards, he kind of just fell silent. He didn't try to defend what he knew was worthless, and I don't think he appreciated someone with any real knowledge about the worth of the crap he was selling being on to him since he was selling them at genuine Roy Huff ebay prices.
Sadly, I fear he will be clogging up the categories we all look at for a very long time as he's not doing anything technically illegal and I guess there are enough of a continuous supply of saps out there who think they are buying something of value. Good luck when they try to find their item in a price guide (unless Roy creates one himself - wouldn't put it past him) or try to sell it to a card shop. What a major pain in the a** these things are...