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Brock G.Interesting topic Mike. Obviously myself and others on the board would love a book like you mentioned but I dont know if any of these types of books could ever appeal to a mass audience.
The Smithsonian Baseball book was very well done and I of course loved it, but I do think it could of used more large, eye-catching, photos. It was written by a collector for collectors. I would of loved to see actual photos of C. Shanus' collection. Pictures from inside his display room of his amazing memorabila. All of the wonderful advetisements in the Gary Cypres chapter were great but it would of been nice to see them displayed in his museum or office or wherever he keeps those things.
I think a book that focused more of its contents on the aesthetics and display value of the memorabilia could have more appeal to the casual/non collector but its hard to say.