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PaulBob McCann, who sold the card to me, told me about the S.R. Church book and the Waddell picture in it. I would love to see it. And if you know more about the book, please let me know.
You probably can't tell from the scan, but the fine print at the bottom of the Waddell picture says that this picture is available from the S.R. Church Company for 5 cents. (I suspect that offer is no longer valid). So it seems clear to me that this wasn't a proof for the photo in the book, but was separately distributed. The fine print also mentions a 4 volume set of books about baseball that's available for 10 cents per volume. Perhaps those four volumes are (or include) the book that you mentioned.