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Posted By: jay behrens

When I was heavily into the business in the 80s I would tell people asking me what to invest in that they should buy what they love. Buy their favorite team, player, sport, etc. That way, when the market bottoms out, you still have something that gives you good memories. But if they were insistant on other advice, I'd tell them that the first thing you need to ask yourself when looking at a card to invest in is, will someone ask me "Do you own this card?" or "How many do you own?" If they are going to be asking you how many do you own, this means everyone owns mutiples and there is no place for the surplus to go in the market. I also told them to check dealers tables. If you are seeing multiples of a card on their tables, this card is also not a great investment, no matter how old it is.

Jay