[Archive]

Posted By: Julie Vognar

It would seem to me more reasonable for a store's first ads (or first ads in a new format--with a team of baseball players on the front) to be MORE CONSERVATIVE, i.e., ordinary printing, and then, with more confidence in the new format, branch out into characature drawing of the owner (if that is what the little man is). You wouldn't FIRST make a characature drawing (and put it on several differenrt cards) and then retreat to ordinary ad printing.

On the other hand, the store might well have both ads running simultaneously--one for more display situations, and one for business situations...

Or I could go stand on my head...