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Todd (nolemmings)I would let others elaborate, such as Tim Newcomb, but the m101-5s are not all blank backed. More than a half dozen other advertisers have m101-5 backs, the most plentiful being Famous & Barr and Standard Biscuit.
I've looked at that pop report before too, and believe it may be inaccurate as you suggest. Again, apparently (from another thread) Lew Lipset has confirmed that TSN backs can be found on m101-5, I'm just saying that if so, they are scarce.