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EricAlthough many of the W cards are primitive to their tobacco, candy, and gum relatives..there are a couple of issues that hold their own in my opinion. One of those is the W503 set produced in 1923. This set offers absolutely gorgeous and unique photo's with a crisp white border. These cards weren't sold in strips, so they never faced the humiliation of being snipped apart by some dumb kid. I have also been told that the majority of the photo's used for this set were not featured on any other cards of the day. This alone makes the issue a bit special, as this was a very common practice. Another W issue that I think is pretty nice is the W553, produced in 1929. The issue is commonly referred to as "Ornate Borders" because of the black lacy border that frames each card. These cards are pretty tough to find, and generally sell for over $100 in vg, or better condition. They also come in a variety of colors, which always incites interest amongst collectors. One last cool W issue worth bringing up are the W517's. Made in 1931, two sizes were made, both with varying colors, and alike many W cards, can be had for next to nothing.
I wouldn't descriminate against W cards, many fine issues were made. I agree with Brian P when he says that they can be had at a great value, he's absolutely right. Buying good condition cards that are 80-100 years old for a few bucks apiece is always a great idea.