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Posted By: JC

I think some people put a high "Buy it Now" price to set the tone of it being a nice lot. There are many people who can't wait or want to risk waiting, so they buy it now. Many times, the reserve may only be half the Buy it now price. Sorda like Hunt, they give you a rough estimate on the ending price when it could be half that. It makes the novice feel better when he sees a 1000 expectation or buy it now price and he's bidding 400.00