Posted By:
Dan MathewsonThe next bid will be above the reserve and thus, the seller has a sale at AT LEAST the reserve price.
If the sale didn't happen, he'd still have to pay the listing fee.
The Shill, fake bidder, comes in with no plan to buy (it's the seller's alter ego) to run the price up to the reserve, to make people think it's legit, so they will hopefully bid more and more.