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DavidThe key is to never send passwords or similar personal info through the email (ebay or paypal would never request it that way) and that a ebay or PayPal link would have a relevent web address (www.paypal.com/etc or www.ebay.com/etc).
I get a chuckle when I get email ads from 'big powerful respected century old banks', and the email is sent from a hotmail address.