Posted By:
scott (runscott)either by email or in hard-copy. As a consumer of both products, I clearly have my own thoughts about both - what I read and what I don't. Any publisher that decides to ignore his public and publish his newsletter, magazine, whatever based on his own feelings about what consumers want, is welcome to do that - perhaps that publisher might cram something down my throat that I like.
BTW, I have published SMALL newsletters, both electronic and hard-copy, and I understand the benefits of both first-hand (and I was always extremely grateful when my readers gave me feedback). I guess it was something they taught me during my marketing and advertising major courses of study in college, but I'm sure the school of hard knocks can provide the same sort of info.