My business sense tells me to maximize profit, he shall cut the card in half to make a pair of serial-numbered parallels: .5/1.
Then sell only one of them 'cheaply,' for say $4 million (as a mere tease).
A rich guy, of course, will immediately buy it. DUH!
But here's the kicker: Offer to sell him the other half of 'his' card for $18 million, FIRM, so he can (solely) own the entire thing and not just a laughably measly portion of it.
The seller will have him over a barrel and many laughs (and soon many fancily-expensive vacations) will ensue.
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