If a dealer is only ending up with $3500 in sales over the entire week, they need to give up their spot and not take up space.
That number is probably accurate to break even for a single 10x10/10x15 booth with one person working, lives within a tank of gas driving distance, eating ramen and staying at the motel 6 20 miles away…if they dont value their time.
These events have gotten so big and costly. The average “simple set up” booth is going to need to make 5 figures to feel like it was a good week. That goes up exponentially when you scale up these booths that make up the majority of the show.
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