4 million plus seems like a solid price to pay for a 1...this coming from someone who is not in the market for one. Most bidders do not love the concept of a reserve, hidden or otherwise. And while I get that the consignor preferred one be used, they might have cost themselves a sale unless of course they told Ken, I need X mil or I am not a seller.
One has to wonder if the top bids were even from the public or internal bids trying to get action on the card and to drive it to where the reserve was met.
Sale or no sale it was good PR for the house.
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