Quote:
Originally Posted by parkplace33
Scott, it is an excellent question. Another concern I have is their marketing. I really haven't heard from them at all in 2025.
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Marketing is exactly the type of function that PSA is going to kill first. Any horizontal function that is duplicative of PSA is just extra cost.
It makes no sense for PSA to operate SGC as a competing brand. The cost to hold that up destroys the value accretion.
But PSA doesn't need to shutter the SGC brand; they just need to remove the incentive to use SGC as an true alternative to PSA and (effectively) rebrand it as a lower-cost, non-premium option with longer wait times and less resale viability. Essentially use it as a low-margin option for people who would never pay the premium price for PSA. What they don't want to do is have it cannibalize PSA's existing share. That's a disaster.