Quote:
Originally Posted by Peter_Spaeth
But there is no Ford in this case. People have nowhere else to go, really, other than PSA if SGC is discontinued. All depends on the economics, and we are not privy to those.
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There doesn't need to be a "Ford." Keeping a second brand gives the illusion of a Ford.
I'm not sure where you got the idea that it is unusual for a large conglomerate to not have more than one brand in the same space in their portfolio, but it's not accurate. It is extremely common. And it makes perfect sense.
It makes zero sense to get rid of SGC.