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Originally Posted by Peter_Spaeth
None of us, I assume, have any real insight into the incremental costs of running two brands within the same business in this instance, or the anticipated effect on revenues if they consolidate.
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Agreed. This is all speculation.
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Generally speaking, I think it's less rather than more common for a single company to maintain competing brands, but it happens.
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We see it all over in various businesses. The Auto Industry is a great example.