I think a combo of size and the fact that most collectors don't ever get interested in non-Topps/Bowman sets. The fact that I still see people calling 1948 Bowman Feller's RC tells me a lot about people's appetite for "oddball" cards. I agree with you about Exhibits, they are awesome. I beleive they are the first baseball cards ever sold (rather than given out as advertising pieces or prizes). Feels like that should give them a ton of hobby cred, but it doesn't seem to.
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