Looking into this a bit more to see the actual changes and it looks like basically eff is just turning into a "You can buy this elsewhere but we make a slightly higher quality version and also we make a bunch of random T shirts and other weird custom designs not based on history. And other basic looking shirts for 3x the price they should be".
Rather than doing their old, make a custom very high quality piece of old forgotten teams/unique weird and cool semi pro/obscure league teams. And we are the only ones who will ever do this and be literal one to one quality with an original.
I don't see how they will be able to charge such premium prices anymore on these literal fanatics quality tshirts. A cotton t shirt with a tiny G on it for $58? uhhh I don't think so. A crewneck that literally just says the word ebbets for $138.
I dunno maybe I'm wrong about something, this is just how it looks to me.
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